When it comes to BTS, nothing is random. And everything sparks theories. Lots of theories. One of them involves the use of colors in the solo MVs of BTS members, where the same color combinations seem to appear repeatedly across the recent solo projects of the seven members: Jin, RM, J-Hope, SUGA, V, Jimin, and Jungkook. Did you catch these coincidences? Let’s dive in.
The Role of Color in BTS Solo MVs and Audiovisual Storytelling
But first, let’s talk a bit about the use of color in audiovisual arts to give some context.
In both audiovisual works and visual arts, colors help tell stories. They’re not chosen by directors for nothing.
In audiovisual production, colors play a crucial role in the narrative. They convey emotions, create atmospheres, and guide the viewer through the story. Here are some commonly associated meanings with colors:
The Use of Color in BTS Solo MVs: Coincidence or Intentional Choice?
Why did all seven BTS members use the same colors in various solo MVs? If it was intentional, we might never know for sure, but yellow and blue are always present—either in their pure form or as similar shades, appearing in both cinematography and production design.
Cinematography and Production Design in BTS Solo MVs
Cinematography and production design are distinct but complementary elements. Cinematography is the art of capturing visuals to tell a story. It includes lighting, composition, color, camera angles, and movement, creating the aesthetic and tone of a film. More than just a visual element, cinematography shapes the viewer’s perception, helping to tell the story without words.
Production design, on the other hand, is responsible for the overall visual style of a film. It includes sets, costumes, props, lighting, and color palette—ensuring everything aligns with the narrative and tone.
So, when we talk about the colors in BTS solo MVs from now on, let’s think not only about the objects on screen, but also the lighting and every visual detail used to tell the story of that particular song.
Color Variations: From Primary to Artistic Tone
Yellow and blue don’t just appear in their primary forms. We often see variations in tone and purity. Blue may lean toward green, and yellow may appear as bright or matte gold. These choices also carry meaning in the narrative context of the MVs.
The First Solo MVs to Highlight This Aesthetic
We won’t analyze every solo MV from each member, but we’ll mention some of the most significant and recent ones—along with others that might have influenced this artistic direction.
The first solo MVs to clearly display this aesthetic were “Daechwita” (2020) and “Haegeum” (2023), by Agust D, SUGA’s alter ego.
Both MVs are deeply cinematic, resembling short films with polished scripts and direction. Besides the similar cinematography, they share visual “coincidences” like dual characters played by SUGA: the king and his opponent in “Daechwita”; the cop and the criminal in “Haegeum”—plus the scar that marks both characters’ faces (check out the “Scar Trilogy” article to learn more).
Watch Daechwita
Watch Haegeum
J-Hope and the Impact of Colors in BTS Solo MVs
Yellow and blue form a vibrant combination. We had already seen it, for example, in the super-colorful MV of “Daydream” by J-Hope (2018). However, because it includes many primary colors, it’s hard to say this was necessarily the first solo MV to follow the “yellow-blue” trend. It’s tricky to pin down. But it’s also by J-Hope that we get a very blue MV with clearly visible yellow accents in the recent “Sweet Dreams” (2025).
Watch Daydream
Watch Sweet Dreams
J-Hope also used this same color combo in “More” and “Arson,” both released in 2022. However, in those MVs the tones are so saturated that yellow appears almost as ochre, and blue is so dark it blends with gray—perfectly matching the darker tone of the Jack in the Box album, which features both songs.
Watch More
Watch Arson
The Cinematic Palette in Jimin’s MVs
Now let’s talk about the highly cinematic MV for “Like Crazy” (2023) from Jimin’s Face album, which also features heavy use of blue, with touches of bright yellow. This visual choice reinforces the strong presence of colors in BTS solo MVs, creating visual atmospheres that convey both introspection and emotional intensity.
From his next album Muse, “Smeraldo Garden Marching Band” brings both colors in their purest, most basic tones, maintaining the consistent visual aesthetic that’s been recurring in the solo projects of BTS members. And it doesn’t stop there—the blue and yellow combo also appears in the massive hit “Who” (2024), further solidifying this visual identity.
Watch Who
Watch Smeraldo Garden Marching Band
Watch Like Crazy
RM’s Striking Visual Identity in His Solo MVs
RM also used both colors—and not just in the MV! They’re present on the cover of his 2022 solo album Indigo, in rich, saturated tones. By the way, “indigo” is the name of a blue shade with violet hints, a favorite of Namjoon. The same saturated tones from his album covers appear in the MVs for “Lost” and “Come Back to Me” (both 2024), as well as “Still Life” (2022). This consistency in color use strengthens the visual impact of BTS solo MVs, especially in RM’s artistic and conceptual approach to music.
Let’s not forget that RM is an art enthusiast and a museum/gallery lover, as well as a collector of Korean art. If anyone in the group understands color—it’s him. On top of that, the artistic direction in his MVs is outstanding (and not by chance—they’ve won several awards).
Watch Come Back to Me
Watch Lost
Watch Still Life
V’s Sunny Aesthetic in His Solo MVs
V appeared in golden hues (even in his outfit), using a sunny yellow tone contrasted against bright blue skies in the videos filmed in Spain for Layover, released in 2023 with multiple MVs. Since he wouldn’t have time to promote the album, he chose to invest in high-quality MVs where yellow and blue appear in faded tones, as if bleached by the Spanish sun. This distinct approach shows a different way to explore color in BTS solo MVs, creating a nostalgic and cinematic atmosphere.
Watch Love me again
Watch Slow Dancing
Watch Rainy Days
The Darker Aesthetic in Jungkook’s Solo MVs
Jungkook also had limited time to promote Golden (2023). But the hits “Seven” and “Standing Next to You” have highly polished MVs. “Seven” tells a relationship story, while “Standing Next to You” is essentially a dance performance video. Both feature dark shades of blue and yellow—so dark they blend into the dominant black, JK’s favorite color for clothes (and even for his home decor, as seen in his recent livestreams!). This palette enhances the strong and sophisticated visual identity of his solo work.
Watch Standing next to you
Watch Seven
Jin and the Explosion of Color in His Recent MVs
Finally, there’s Happy, Jin’s album released in 2025. The MVs for “I’ll Be There” and “Running Wild” (absolute cinema!) make bold use of yellow and blue, reinforcing that vibrant visual palette. And the second version of “Super Tuna” (2024)… don’t even get us started! 😊
This chromatic combination shows how Jin also embraces yellow and blue, strengthening the presence of these colors in BTS solo MVs in a unique and memorable way.
Watch I´ll be there
Watch Running Wild
Watch Super Tuna
BTS Solo MV Colors: Coincidence or Hidden Message?
Could it be a coincidence? Sure. Yellow and blue are common colors.
Could it simply be a personal preference from seven different artists with unique styles? Also possible.
Or maybe—it’s their way of subtly conveying the idea of UNITY, even through solo careers. After all, they always “sign” as J-Hope of BTS, Jimin of BTS, Jungkook of BTS, and so on. Could the repeated use of the same colors in cinematography and production design be a subliminal message of “we are still 7”?
These solo projects highlight the versatility and individual talent of each BTS member, expanding their careers beyond the group.
So—had you noticed these visual similarities in the members’ solo MVs? Do you agree with the theory of unity, or do you have another idea? Share it with us!
Also let us know if you think these color choices were intentional or accidental—and if you spotted more coincidences in their solo MVs.
